FOR IMMEDIATE RELEASE: ARCLIGHT BRINGS MYSTERY OF THE NILE Hollywood, CA Arclight Productions recently produced both television and radio commercials for the new IMAX® theatre film Mystery of the Nile, which opens this month on large format screens around the world. The commercials were produced for MacGillivray Freeman Films and mark the 10th giant screen movie for which Arclight has created advertising, publicity or DVD content. When developing creative concepts for Mystery of the Nile, Arclight focused on the films daring adventure and its appeal as a true story. The 30-second TV spot showcases thrilling visuals including white water rafting, cliff rappelling and breathtaking aerials. Dynamic editing, impact graphics and thematic music further convey the danger and drama of this historic expedition down the worlds longest river. The 60-second and 30-second radio spots follow a similar dynamic, capturing the films human drama through firsthand accounts of crocodile encounters, bandit attacks and extraordinary dangers faced by the expedition team during its 3,250 mile odyssey. Along with TV and radio, Arclight also produced the films 30-minute Electronic Press Kit for distribution to broadcast media outlets. Mystery of the Nile premieres in select IMAX® theatres and other giant screen cinemas. The film is a co-production of Spanish production company Orbita Max and two-time Academy Award® nominee MacGillivray Freeman Films. | ||